Your Favourite Games: An Overview of the Top Software Providers
As online casino gambling started to gather speed, most online casinos used a single software brand to run both game selection and back office. This meant that the player account management, banking, game logs were managed by the same provider that supplied the games.
Many software developers also built their own online casinos. Some, 888Casino, for example, still use this, but by and large it was discovered that the difference between developing casino software and actually running a casino was so immense that you shouldn’t try to successfully provide both.
Today most online casinos use multiple software providers to run different aspects of the modern online casino and systems are far more advanced.
This has allowed gaming to go full speed ahead with live casino elements, mobile platforms, sports books and interactive gaming. Some casino software companies also prefer to specialize in a specific aspect of the modern online casino such as live casino gaming or mobile gaming.
The top three in software providers:
- Microgaming: The original online gambling softwarebrand, helped start the online casino industry, established in 1994. Responsible for many industry advances including eCOGRA. Known for their extensive slots collection, multiplayer, mobile poker and Quickfire.
- Playtech: Established in 1999. Known for their online poker rooms, online bingo and sports betting. Also offer great live casino platforms and mobile casino software.
- 888: One of the few software brands that also operates its own casino. Established in 1997 offers a full range of online gaming and betting entertainment including online poker, sports betting, mobile and live casino platforms.
Which software do Canadians prefer?
Canadian slots fans love Microgaming because they produce slots games with a look and feel more reminiscent of old-style slots – although, as a new generation of online Casino players is ushered in, the preferences could change.
Modern online casinos are very complex and the newest ones offer incredible diversity across their entire site. Players today demand much more from a single online casino in terms of the entertainment and playing value on offer.
It is also true that many online casino gamers are more loyal to specific games than they are to specific online casinos. This is why you will often find the exact same game on offer at many different online casinos, as more and more casinos begin to employ the same brands based on sheer public demand.
Some games, particularly progressive jackpot games, rely on a network of players to contribute to the overall jackpot total. This means that if a software company like Playtech have developed a cool progressive jackpot game (Beach Life for example), it is a good business model for online casinos to offer this game to attract more players.
Today online gaming software developers agree to install their games and run them in exchange for a percentage of the casinos profits, while the casinos themselves take care of running the casino, promoting those games and attracting new players through lucrative bonus offers.